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From Corporate to Powerlifting: Building a Gym Brand
This chapter explores the journey of transitioning from a corporate engineering job to running a powerlifting gym, discussing the balance between side hustles and primary careers. It addresses the logistics of integrating powerlifting competitions, client retention strategies, and the importance of community engagement in a large gym. The chapter also reflects on personal growth, the mindset needed for success, and the role of innovation in creating a supportive gym culture.