Investing in the Past, Not the Future

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If you invest in the past rather than the future, what's the indpoint? I'm afraid we're going to find out, or extempolae out, five, ten years. So i steer a creative culture that shifts from growth, innovation, fresh ideas and new talent, to one which looks like milking old ideas till they're dead. If dismey had a corporate motto it could be bot the old deit wit eat mouse in our mouse trap. We'll just give him cheese now. It starts an art inten cause that's the home of creativity, which is what you wrote, right? And then if you start looking back in every other industry, now

Ted Gioia is a leading music historian and author of 11 books including “The History of Jazz” and “Music: A Subversive History”. He combines his cultural expertise with an extensive business background as a strategy consultant and Stanford MBA.

He also writes an incredibly insightful Substack: https://tedgioia.substack.com/

You can find him on Twitter: @TedGioia

Timestamps:

(00:00:00) - Intro + Ted’s Background
(00:03:16) - Why Culture Is Looking Backwards
(00:09:08) - Financialization Of Entertainment
(00:11:52) - Music And The Lindy Effect
(00:16:12) - How To Foster A Counterculture
(00:20:01) - Why Music Innovation Comes From Outsiders
(00:25:58) - How Music Changes Your Body Chemistry
(00:34:47) - The Downside Of The “Four Chords” Pop Music Formula
(00:40:32) - How To Do Compounding Work
(00:45:55) - How To Pursue A Creative Career
(00:49:40) - Ted’s Thoughts On Rene Girard
(00:55:22) - Rene Girard And Rock Music
(01:02:35) - Hollywood vs. Silicon Valley

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