Joseph Unger, COO, Gosh Enterprise
The Simmer
The Digital Evolution of a Fast-Food Giant
This chapter explores the digital transformation of a well-known fast-food brand from 2011 to 2020, highlighting key innovations such as the Dorito taco and the All Access program. It underscores the importance of teamwork and the Midwest as a testing ground for enhancing the customer digital experience with new technologies.
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