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Ignoring Silicon Valley advice to build a $3B fintech unicorn | Immad Akhund (Co-founder and CEO of Mercury)

In Depth

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Navigating Fintech Challenges

This chapter reflects on key lessons learned during a four-month intensive period in building a fintech company, emphasizing the importance of endurance and product desirability. The authors discuss their strategic decision to adopt a sponsor bank model, the iterative product development process, and the significance of maintaining a strong company culture amid rapid growth. They share insights into customer feedback, product-market fit challenges, and the pivotal role of trust and endorsements leading to surprising customer adoption.

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