Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr
Unpacking the Digital Shelf
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How to Execute a PPA Strategy With E-Commerce or Amazon Specific Packs
Wreck-It has had many years ahead of some other players in the category to develop really thoughtful bundle packs. They do it in a really cool way too, where like, especially even on their cleaning products as an example,. Lysol wipes might only be a handful of dollars per each. So they actually have like multi solution bundles that they use to help a differentiate the assortment so that they can overcome some of that price matching.
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