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80. Magic Words: Change What You Say to Inspire and Influence Others
Think Fast Talk Smart: Communication Techniques
How Can We Use Language to Hold Attention More Effectively?
Gloria Borger: Attention is the most precious commodity we have in the world today. Yet gaining others attention is often not enough to be successful in our communication. We need to be engaging, which I define as sustaining people's attention. How can we use language in particular to hold attention? She says style can make up for content; emotional language does a great job of holding attention.
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