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How waterdrop went from $0 to $100M in 6 years with DTC marketing

Growth Manifesto Podcast

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Waterdrop: A Fast-Growing European Consumer Brand

Waterdrop is a fast-growing European, soon-to-be global consumer brand that has a very clear mission which is to help people drink more water and reduce plastic bottles. So the core products are little cubes that we made and develop ourselves. We've also built an adjacent product portfolio around drinkware because people have to drink from something, right? And we'd much rather have them drink from sustainable cups and glasses and caravs rather than plastic bottles. Also ventured into water filtration because at the end of the day we believe taking local water, making it available to the public and then adding flavor and functionality is much more intelligent, healthy and sustainable than pre-filling beverages

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