4min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Kat Cole – How to Operate: Lessons in Brand, Distribution, and Leadership - [Invest Like the Best, EP.184]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

What Are the Attributes of a Brand?

I love this idea of honestly knowing what you bring to the table in a negotiation, and then thoughtfully splitting the spoils right as a foundation for good, long term partnerships. I'm thinking again about what a brand owns? What is the real i p what attributes of a brand get you most excited when you see it for the first time? It's really fan love, community. And tied to that differentiation, it's not scale riht because scale size can happen a lot of ways. The only reason we have permission and the time to do that is there is still a corps bass of like jamba obsessed people that keep coming to us because of who we are to day....

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