3min chapter

The Futur with Chris Do cover image

221 - Making sense of YouTube — with Benji Travis and Tom Ross

The Futur with Chris Do

CHAPTER

How to Make Content So Good You Don't Have to Worry About the Algorithm

The low performing videos had a click-through rate between kind of 0.5 and 0.8 and the high performing videos were more like three to five percent. The way that you have explosive growth on youtube is you have to get it in front of people who are unaware of your channel and your content. If i understand this correctly for every hundred people that youtube decides to try to show your content to 0.5 percent less than one person is going to see this so it's going to stop recommending this video. Some of them were even between kind of seven to seventeen percent on the really good ones just for contextIn terms of impressions uh it's typically like tens of thousands per month which

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