Hazard ratios for people that consume process food versus non process food, and a hazard ratio is basicly like, what is the relative risk of this? It's actually, it tends to be right and light or less than people just being obese. So i think where it can be a problem is if people start incorporating fear into anything synthetic. And so it is a very fine line between scepticism and denial. Rught, that's a fine line. Sac probably not to leave it a fule, you know.