How to Explain a Rogue Device to a Client

We care more about getting it to market than we do about what to call it or how it matters beyond what it does. How are people going to respond to that? That that thing. We were not picking on EDR. Sure. You know, but, but assume that they don't understand rather than assume they do. For sure. And this is why I wanted to kind of talk about this today because there's one thing we can all do in all of our businesses. It's try to better explain what the thing is. Doesn't matter what the thing was.