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2min chapter
Marketing Channel Fight Club: What Marketing Channel is best?
Marketing Against The Grain
Product Marketing - The Rules of Product Marketing
The rules of product marketing is I think pretty simplistic. You have to figure out how you are different. You're initiated. And you have to structure how you can relay that point of view to the core benefit that your product and the problems that they solve in the work for their customers, right? Yes. Try to keep it really simple. Crisp differentiation, crisp point of view, and how I actually take that point of views and relay it into the functionality of my products. It solves customers' real problems. How I would invest in product marketing, I would want to make sure that I have this amazing PLG business. Virality is through the roof. Like people are like,
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