301: Mastering Outbound Sales: Strategies, Triggers, and Campaigns with Gray Norman
The Predictable Revenue Podcast
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How to Build a Successful Email Campaign
In the early days, it was if you if we weren't trying to prioritize relevance or these triggers, you would take this is my total addressable market. This is the emailing at a right to them,. dump it in a big campaign machine, push the go back and it goes out. Now it seems like a little bit more complicated. You get a plays going, different types of plays for different types of triggers. And that helps it a helps with deliverability. But be it always helps making sure that you're adapting and evolving.
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