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Selling Uncommon, the death of advertising and a British original - Nils Leonard
Uncensored CMO
The Importance of Advertising for the Business
"How much do you want to matter?" is the question. "If every one of those people's even remotely buoyed by an idea or being celebrated, then things are going to work much harder for you." The new version of that campaign is literally breaking as we speak, actually. There's a brilliant one about Vegas, which I think you'll enjoy. But I take the thing we didn't do enough of last time, in my opinion, was always play with the art direction of it," he says.
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