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S1 E2: On Building Brand, Playing the Long Game, and Scammy Retention Tactics
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Brand First Pretension Marketing
"We're not upselling for the sake of up selling. We first want to educate," she says. "The few things i see that are big mistakes, they'll ask you for a review before you get your product." She adds: "Living through your experince, youre creating for consumers as a consumer yourself"
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