If you were to ask me this question in a year, you'd probably get a much better answer. I'm working from the confines of a very limited Benjamin Hardy. Luckily, Benjamin Hardy can keep changing. And so, but here's kind of one way I think about it and I want your take on this. So there's a lot of research. Have you ever studied any of the research by Ellen Langer by chance? Oh, yes. Yes. Okay. Go ahead.

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