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3min chapter
Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)
Marketing Against The Grain
The Importance of a Great Customer Experience
Some companies don't understand 2023 why you should not have an incredible customer experience. Retention will kill your business and acquisition is important but it's that people just to understand retention is the most important. The worst version of A B testing is like hey but this button is green. What would happen if I make this button red. And so what he says is if an A B test works you should be able to say the why because it's deeply rooted in a customer insight.
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