Is Instagram Competing With Tik Tok?

i think a lot of creators are experiencing a hard time right now on integram is most likely because of the competition that instagram has been facing. Tik tok te tiktok is a non follower graph algorithm, where it's not about how many people you have following you. It's about the quality of the vidios you're making, the four you page on. The best stuff gets surfaced, not necessarily the stuff from people who have the biggest audiences. They can't just serve what they would deem now bad content photos to followers when what they want is really engaging vertical video.