The Colin and Samir Show Has Instagram turned its back on creators? [Creator Support]
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May 19, 2022 The discussion dives into Instagram's shifting role in the creator economy, as frustrations with algorithms and monetization strategies come to light. The hosts share practical insights on attracting brand deals and the importance of hiring an adaptable team. They also explore the unique challenges creators face in front of the camera and the balance between audience connection and performance. Finally, there are lighthearted moments discussing engaging content creation and the quirks of audience interaction!
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Instagram's Algorithm in Crisis
- Instagram's algorithm prioritizes Reels, making it difficult for creators to reach their audience with other content formats.
- This shift is likely due to competition from TikTok, forcing Instagram to prioritize engaging short-form videos.
Starting a YouTube Channel
- New YouTubers should batch two to three videos initially, but prioritize audience feedback over extensive batching.
- Test content, gauge audience reactions, and adapt before heavily investing in specific formats.
Sustainable YouTube Formats
- Focus on sustainable formats that can be produced regularly without batching when starting.
- Once a consistent format is established, explore batching to stay ahead of schedule.