19min chapter

The Investor's Guide to China cover image

The Investor's Guide to China: China Consumer (#22)

The Investor's Guide to China

CHAPTER

Trends and Demand for Gold Jewelry in China

The Asia editor Neil Gough interviews Eric Xu, a consumer analyst based in Shanghai, about the trends and demand for gold jewelry among Chinese consumers. They discuss the strong consumer demand for gold jewelry in China and its connection to Chinese culture and traditions. Eric explains that the recovery of consumer purchasing power, wedding and celebratory occasions, and the strong gold price have been the major drivers for the strong recovery of the gold jewelry market in China.

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