11min chapter

B2B Revenue Vitals cover image

RV225 - The Future of AI in GTM | Go To Market Live Episode 39

B2B Revenue Vitals

CHAPTER

Harnessing Unique Skills for Strategic GTM Success

This chapter discusses the changing landscape of go-to-market strategies, focusing on how professionals can align their skills with company objectives to enhance operational efficiency. It also highlights the pivotal role of the CFO in strategic planning and challenges traditional departmental functions to encourage a more integrated approach.

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