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Tiny Habits: BJ Fogg

Wisdom From The Top with Guy Raz

00:00

How to Make and Keep Habits

Fogg's research shows that thoughtful design is key to making and keeping habits. But his research has to contend with popular ideas, often wrong, about how habits are formed. So i asked him to unpack these kinds of ideas, some that go way back to the nineteenth century. Fogg: "It really laid the foundation for how at least western culture would think about habits"

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