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EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More
Adspend with Ash Melwani and Rabah Rahil
Is Facebook Going to Overspend on Black Friday?
Last year, the Evergreen stuff outperformed the Black Friday kind of images and videos. Facebook has spent so much behind those images that or videos that it knows who's buying from them. I think this year we're going to be leveraging those kind of Black Friday focus creatives mainly for like retargeting and retention as well.
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