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There is no normal: An operations year in review

McKinsey Talks Operations

CHAPTER

Sustainability and Skinny Design: Profitable Business Strategies

This chapter explores the concept of sustainability and its impact on business profitability. It also discusses skinny design as a cost-effective and environmentally friendly approach. The chapter highlights the need for companies to change their mindset and make trade-offs in areas like product packaging and marketing to prioritize sustainability.

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