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Search and Ye Might Find
99% Invisible
Search Engine Optimization - What Is It All About?
Search engine optimization is becoming more and more sophisticated. Google has become a lot less transparent about what factors factor into their search results. This episode, losh talks to kurt colstead, digital director of 99 pi who helped us better understand the world of search. Kurt explains how unethical tactics like keyword stuffing can be used by businesses in an effort to get first place on online searches.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode