Search Engine Optimization - What Is It All About?

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Search engine optimization is becoming more and more sophisticated. Google has become a lot less transparent about what factors factor into their search results. This episode, losh talks to kurt colstead, digital director of 99 pi who helped us better understand the world of search. Kurt explains how unethical tactics like keyword stuffing can be used by businesses in an effort to get first place on online searches.

Adam Rogers has been thinking and writing about what’s known in the industry simply as "search." For the last decade, people have been grumbling about not being able to find things online, both in our private data and on the public web, despite ever-evolving algorithms. Ever since humans started writing stuff down, the struggle has been in how to organize it all so that its contents wouldn't be lost in the stacks. Search has always been an attempt to fix that problem.

Search and Ye Might Find