26min chapter

Growth: el podcast de Product Hackers 馃殌 cover image

Estado del eCommerce B2B 2024

Growth: el podcast de Product Hackers 馃殌

CHAPTER

Estrategias de IA y Marketing en B2B

Este cap铆tulo explora c贸mo la inteligencia artificial y la automatizaci贸n del marketing est谩n transformando el sector B2B, enfoc谩ndose en la optimizaci贸n de procesos de ventas y la fidelizaci贸n de clientes. Se discuten las ventajas de implementar CRM, modelos predictivos y estrategias de marketing moderno como el uso de marketplaces. Adem谩s, se analiza la importancia de la internacionalizaci贸n y los desaf铆os futuros que enfrenta el comercio electr贸nico B2B.

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