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#2: Five highly effective negotiation tactics

Nudge

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The Rule of Reciprocity

The rule of reciprocation is the idea that if you give something first, you're far more likely to influence others. It was discovered when a university professor sent 600 christmas cards to complete strangers and received hundreds of replies. Every society, every culture lives by this rule. And so those who want to increase their ability to ethically influence and persuade others should ask themselves: whose goals can i help people achieve?

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