Is There Pluralistic Ignorance in the Book?

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"I'm against this cancel culture idea of judging people based on, you know, the standards we established in last week," he says. "You just think everybody's like that." He also talks about 'pluralistic ignorance' and how it can be hard to see what is truly going on in others' minds.

In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini’s Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally believe what people tell us? Are we natural-born skeptics or natural-born sheep?