How to Answer Problem Questions on a Cold Call

On a cold call, you only need two problem based questions. Save some of the discovery for the demo to keep it engaging. If you ask all your questions upfront, not only does the prospect feel interrogated,. What's the check in question they asked throughout the whole demo? Does that make sense? And then here's your fill in the blanks. You're struggling with X and with Y, which is leading to Z. My company solves it by ABC. We set up a time to show you how it might solve it for you. Do you have X time blank or blank? Right? Because now, right? Like, what's the point of the meeting? Solve the problem