4min chapter

The Peter Attia Drive cover image

#79 - Ric Elias: Earning the gift of life

The Peter Attia Drive

CHAPTER

Do You Think Values Are a Noun?

I basically tasted death on January 15, 2009. And you tasted death a few years earlier than that from a business perspective. I don't believe that business should be run with values. We have a series of belief statements that anchor our culture. The first one is we believe in running up the escalators. That doesn't mean we work to 7 p.m. every night, but work hard.

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