The Challenge in the B2B Space Is, You Know, Reduced Friction

Growland: Biggest challenge in the b to b space is really a much bigger trend, that it really involves the consumeration of beat be. Buyers are driving this notion that btb companies need to reduce friction in their processes. So your entire package as be a low friction thing to correspond with the way that buyers want to buy. Growland: More and more companies worn consumer type experiences where they can use the tools without going through lengthy process.