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22min chapter
How Tecovas’ CMO Uses Product to Unlock New Markets
Ecommerce Playbook: Numbers, Struggles & Growth
Crafting Identity Through Marketing
This chapter explores the intricate relationship between product development and marketing, highlighting the significance of a product-centric approach. Through the lens of personal anecdotes and brand evolution, the discussion emphasizes storytelling, customer feedback, and the strategic expansion into new categories. The speakers also examine effective marketing tactics, including brand awareness and product teasing, necessary for engaging modern consumers in a competitive landscape.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode