#349 How to sell anything by following this simple guide: Leading car salesman: John Roca
The Mentor with Mark Bouris
00:00
Are You in the Wrong Car?
"I really like to get to know the person, because if you start talking about the car and the journey and the price and the options, you're not really learning much," he says. "It's showing them that you're interested in who they are, all that sort of stuff." But then understanding why they came in, they didn't come in to buy a car. TheyCome in to buy status or? A reward. Going through a ship period and want to reward myself. Travel the family. I work hard. I deserve to drive Alexa. So I'm going to spend my $150,000, $200,000 on a car, because I want people to know
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