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Acquisition and Creating a Licensable Model (on Anik Singal) Pt. 1 - Sept. '22 | Ep 504
The Game with Alex Hormozi
The Key Man Risk in the Business Model
It took us about two years to basically execute on that, which was like hiring out the entire leadership team and building a 26 person cold call team. And then we proved out an enterprise product suite, which was three times more expensive than our current product. And we basically sold a representative sample into that showing that that product suite would have legs for the next owner to be able to build out. So that was kind of the process of what we had to go through with Jim lunch to make it a sellable exit.
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