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Building Your SaaS for the Right Persona with Sujan Patel of Mailshake

SaaS Origin Stories

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How to Build a Focused Business Faster

"I should have doubled down when we got the sales bid," he says. "We spent millions of dollars and four freaking years building like dozens of stuff, dozens of features for a customer that has a high churn profile" The company would have been smaller but more focused if it hadn't taken so long to fix its first mistake: not going fast enough with number one.

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