The Effect of Noise to Background Noise on Coffee

A ten percent increase in sweetness just by playing with some sounds. That could change how many millions of people relate to their coffee. I will compliment it with a multisensory stimulation to enhance the taste in experience. Maybe his coffees were perceived by the judges to be ten percent sweeter. And that might have been the difference between him and the person who came second. But now I want to tell you about something Diego could have done that I guarantee would have made him lose. Using sound to make his espresso taste more watery. Despite that this happens in coffee bars around the world all the time. As an industry I really don't think we properly appreciate how truly damaging this is

Transcript

Play full episode

Transcript

Episode notes

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app