
When to ignore conventional wisdom, w/Shake Shack's Danny Meyer
Masters of Scale
00:00
The Emphasis on Feelings in Restaurants
When he opened Gramercy Tavern, Danny had gone against his own personal received wisdom. This was his fear that if he scaled his restaurant business, it would all come crashing down. One of his customers told him why doesn't this restaurant feel like Union Square Cafe? The facts are important but none of that matters if the experience feels bad.
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