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354: Everything in Life Is A Negotiation. With Chris Voss.

Jocko Podcast

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The Power of 'No' in Negotiation

This chapter explores the pivotal role of the word 'no' in negotiation, emphasizing how it can foster trust and open dialogue. Techniques such as labeling emotions and embracing silence are highlighted, along with the importance of empathy and active listening. The narrative includes real-world applications and a complex negotiation case, illustrating how shifting strategies can lead to more effective outcomes.

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