Building With Buyers: Startup Marketing and Growth Fueled By Customers cover image

209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

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The Power of Serialized Content in B2B Marketing

This chapter highlights the significance of creating serialized content in B2B marketing, advocating for the use of recurring themes and series. The speakers provide insights and examples to illustrate how targeted content strategies can enhance audience engagement and marketing effectiveness.

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