The Power of Community in Outdoor Lighting

I think a brilliant bit of advice. Some brands will be sitting there going, okay, we don't sell a product that has such a community behind it like Jim enthusiasts or fitness enthusiasts. There's always some sort of whether it's interior designers and people want their houses to look nice or it's avid barbecuers. I mean, in terms of somebody making one click, potentially a second click, you've got so much fruit off the back of that. And I love the fact you've made it simple as well. We had one client that was selling outdoor lighting. And then when we sent out a survey saying, what do you do in your garden? And it was just an

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