Episode 67 - Bo Borland brings playbooks to presales and ships outcomes instead.
Two PreSales in a Pod
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Introduction
Bobo Orlan is the founder and CEO of Playbill, a go to market automation platform for sales force CRM data. The term playbook originated in American football in late 19th century century it's a collection of plays to practice in the next cutel in the field so it originated in sports. Each pre sales play that you have with aligns with an overall sales methodology to make sure pre sales and sales is staying in alignment. Don't forget to find out our top tips on today's topic at the end.
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