304 - Building Trust in Sales - with John Driscoll
The Futur with Chris Do
Navigating Client Relationships
This chapter delves into the significance of offering guarantees in sales, particularly through a consulting service agreement. It emphasizes the role of establishing clear commitments and understanding client personas to enhance engagement, while also categorizing clients into distinct personality types for better management. The discussion highlights the balance between confidence in value provided and the necessity for graceful exits when relationships are unproductive.
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