Marketing Strategy with Free Product Samples

This chapter delves into the effectiveness of providing free product samples as a marketing tactic, discussing the decision-making process, quantity distribution, and timing of offering samples. It highlights a successful case study of a sugar-free, zero-calorie mango ice cream brand that experienced significant growth through strategic planning and social media influence. The conversation also touches on securing supply contracts, market share growth, and the importance of customer love and repeat demand in sustaining brand growth.