Nike, Apple, Amazon, Netflix and YouTube leading the way in terms of video habits. It looks like very often a lot of these brands that are incredibly resonant with millennials, with Gen X are also resonating with Gen Z. Lulu Lemon really its path to success was going from among those college folks and now it's broken into really the adult populations. So sometimes you see these big trends carry over from the younger generation to the older generation and vice versa.

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