3min chapter

Equity cover image

Tik Tok, influencers on the clock

Equity

CHAPTER

Is There a Difference Between Growth and Performance Marketing?

Growth analytics is a new category of growth marketing. It's not just about "hacking" your way to growth, but also layingering in differentiator for yourself. One thing that i've been seeing as oview start ups lately is that more and more of them mention that they're acquiring customers through social medio channels like instagram or tik tot. And they're not even spending any money at all. I find this really intriguing.

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