Impact of Thanksgiving on Metrics and Future of Loyalty Programs

The chapter delves into analyzing the influence of Thanksgiving on metrics, the evolving landscape of loyalty programs, the significance of measuring ROI per customer, and the challenges and potentials of subscription models. It emphasizes personalized strategies to enhance customer satisfaction and ROI, shares insights on subscription services using examples like coffee subscriptions in London and Sweetgreen, and discusses the psychology behind memberships and customer loyalty in high-frequency establishments.