How to Win an Argument

The best salespeople understand that, you know, they're not going to convince you to buy that red car. You will convince yourself they'll kind of set you up and let you take the next step. A skilled person will help guide you on that path and kind of lead the breadcrumbs. It's kind of the Ikea effect, right? If you built that crappy table, you love that thing. Even though you put it together half mass at once, you still love that thing."