29min chapter

My First Million cover image

The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist

My First Million

CHAPTER

Changing Behaviors: The Power of Influence

In this chapter, they discuss the power of changing existing behaviors and the impact it can have. They use examples like the success of bulletproof coffee and 'The Miracle Morning' to illustrate the influence of intercepting daily habits. They also explore rebellious marketing campaigns and the phenomenon of rebelling against established brands.

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