Accelerating Azure Growth through 'Born in the Cloud' Partners

The chapter reflects on a past collaboration between two individuals at Microsoft, emphasizing the early challenge of finding cloud-savvy partners. It highlights the transition of Azure into an infrastructure platform that facilitated significant deals, particularly in the public sector. The discussion also covers the evolution of ISVs to cloud marketplaces, the importance of channel partners in selling ISV apps, and the significance of understanding marketplaces to seize growth opportunities.