21min chapter

BackTable Vascular & Interventional cover image

Ep. 474 Navigating Physician and Industry Relationships with Dr. Adam Tanious

BackTable Vascular & Interventional

CHAPTER

Navigating the Physician-Sales Rep Relationship

This chapter delves into the dynamic collaboration between physicians and sales representatives in surgical environments, highlighting the value of device specialists during procedures. It emphasizes the need for experience, trust, and education to foster successful outcomes, especially for novice physicians. The discussion also addresses ethical considerations and the evolving landscape of industry-sponsored educational opportunities, advocating for better training and transparency in these vital interactions.

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