Navigating the Physician-Sales Rep Relationship

How can physicians and industry partners collaborate effectively to enhance patient care? Dr. Adam Tanious, Assistant Professor of Vascular Surgery at the Medical University of South Carolina, joins host Dr. Aaron Fritts to explore strategies for navigating physician-industry relationships.

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SYNPOSIS

The doctors share their experiences in partnering with the medical device industry. The conversation covers the benefits of industry partnerships, the challenges of avoiding conflicts of interest, and the critical role of education in preparing new physicians for these interactions. Dr. Tanious also delves into his thought-provoking TED Talk on big business in surgery, and discusses the value of business education for physicians.

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TIMESTAMPS

00:00 - Introduction

02:12 - Medicine and Business

05:01 - Business Knowledge for Physicians

15:05 - Physician-Industry Relationships

27:26 - Industry Relationships in Medical Training

33:08 - Ethical Considerations and Influence in the OR

35:00 - Leveraging Industry Resources for Better Training

43:24 - Future of Medical Technology and Collaboration

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RESOURCES

Big Business and Surgery: Who Belongs in Your Operating Room?:

https://youtu.be/kksVjF0fI_w?si=LADwqrbXPz3VsFm4

Quantic MBA Program:

https://quantic.edu/blog/category/fields-of-study/accounting/

The price of a cup of coffee:

https://vascularspecialistonline.com/the-price-of-a-cup-of-coffee/